Digital India Week that was launched earlier last week is set to transform the technological landscape of India tracking Prime Minister Narendra Modi’s announcements in the space. While the Indian equity market is damp with Greece jitters, Mr Modi has given digital marketers a reason to cheer. The reach of digital media is expected to spike exponentially with the nation being connected through the National Optical Fibre Network.
The government is aspiring for INR 450,000 crores worth of investments from Indian companies for Digital India. Tech giants have expressed interest in the project and pledged their contribution to Digital India. PM Modi has urged private-sector companies to contribute to make Digital India more effective and efficient.
Ratan Tata-chaired Tata Trust has collaborated with Google and Intel to make internet services available to women in India, under the Digital India initiative of the government, according to a report in a local daily. Internet is seen as an enabler which will help women in India to reap the benefits of technology.
Sterlite will also contribute to the Digital India network by improving the capacity of NOFN which will be laid across the length and the breath of the company. According to media reports, the company will invest INR 400 crores in the project and increase the network by 30 million kilometres.
Internet is touted to form the backbone of the Digital India. In addition to pioneering NOFN, state-owned telecom operator Bharat Sanchar Nigam Ltd is going to offer 4G rated speeds on mobile at BSNL Wi-Fi Hotspot Tariff for selected circles under the Digital India Week programme.
“Technology combines 3Ss- speed, simplicity and service. Technology is fast, technology is simple and technology is a brilliant way to serve people. It is also a great teacher. The more we learn about technology and the more we learn through technology, the better it is,” Mr Modi said in his ‘Digital Dialogue’.
The PM used Digital Dialogue as a platform to engage with technology giants in India and encourage them to participate in Digital India.
“Technology transforms people’s lives. From mitigating poverty to simplifying processes, ending corruption to providing better services, Technology is omnipresent. It has become the single-most important instrument of human progress,” Mr Modi added.
On social media, PM’s digital initiative got its fair share of attention too with #DigitalIndia and #DigitalIndiaWeek trending on Twitter. According to a research by Simplify360, 56,000 tweets were captured on the first day of the Digital India Week. Interestingly, Twitter was host to most of the traction i.e. 98.61 per cent, the research added.