IPG Mediabrands, the global media arm of Interpublic Group has launched Ansible Singapore, its mobile media and technology solutions business.
As part of the launch, clients will get access to global mobile publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, best practices and patented technologies including ‘HARKTM’ a second-screen gaming technology and the ‘MiBeaconsTM’ platform that allow brands to leverage location-based advertising.
In addition, brands will have access and proprietary insights based on Ansible’s newly-released MDEX, an extensive global study assessing the ‘mobile readiness’ of brands based on both mobile presence and performance. “It’s great news for our clients in Singapore – we can instantly provide them with the world’s best and most awarded proprietary mobile technologies, leveraging our global network to provide them a significant competitive advantage,” said Travis Johnson (pictured), Global President Ansible.
Ansible in Singapore will be driven by Yi Liang Lim who will report to Jacob Teo, Head of Digital for IPG Mediabrands Singapore. Mr Teo leads a multidisciplinary team of digital specialists who have delivered measurable results in mobile advertising for clients such as Johnson & Johnson, Cerebos, Cathay Pacific, Tourism Australia, Sony Pictures, ExxonMobil and PCCW to name but a few.
Mr Lim commented, “Having the highest smartphone penetration in the world means that there is significance for a business with a dedicated mobile focus. The launch of Ansible Singapore couldn’t be timelier. Marketers are no longer satisfied with paid media solutions only, they are seeking a holistic approach to elevate their relationships with consumers on the platform. ”
Singapore Managing Director, David Haddad added, “I am thrilled to see Ansible – another world-leading IPG Mediabrands capability being launched in Singapore, following the launch of our programmatic ad-tech unit Cadreon earlier this year.”
Mr Haddad continues, “Ansible has a long and successful history in many markets, including Australia and the US, creating impactful mobile campaigns and building solutions with technology at the core. The agency will help our clients unlock the full potential of mobile marketing which is now a fundamental connection point between consumers and brands.”
Ansible’s launch in Singapore establishes the agency’s sixth office in APAC region. Overall, Ansible’s global footprint now includes 24 offices across 16 countries globally, with each providing the full breadth of mobile capabilities, “Mobile and mobility is so much more than that device in your pocket. It’s the basis for nearly all modern consumer engagement. Ansible brings to Singapore clients not only exclusive tools and platforms for mobile media but expertise and platforms that power virtual and augmented reality, chatbots, beacons, NFC, connected homes, connected cars and beyond,” said Mr Johnson.