IPG Mediabrands, the media management and data arm of Interpublic Group, has rolled Mediabrands agencies Society and Ansible under the Reprise banner, creating a new full-service global performance media marketing unit. The unified Reprise will continue to partner with and support UM and Initiative, the global media networks within IPG Mediabrands, as well as cultivate its own client base.
IPG Mediabrands created the new offering in response to the growing market need for a full suite of digital media services to be housed under one roof, combining Reprise’s core search and SEO capabilities with the social content and creative skills of its sister agency Mediabrands Society as well as the mobile media, UX and technology capabilities from Ansible. Reprise will now offer strong global capabilities across digital channels, content creation, product and web development, along with eRetail and commerce.
“The relaunch of Reprise allows us to harness the expertise of three of our leading specialist agencies – Ansible, Society and Reprise – to deliver a full spectrum of performance media capabilities, united by a connected strategy. Our clients’ businesses are becoming increasingly centered on digital experiences, which is why a unified approach to consumer engagement across owned, earned, paid and shared media in the digital space makes sense. This strategy will allow Reprise to drive demand as a stand-alone proposition, but more so it will further enhance the data, creative and culture-driven offerings that are differentiating UM and Initiative in the marketplace,” said Philippe Krakowsky, Chairman and CEO, IPG Mediabrands.
“The connected consumer expects unified communications – to be informed and entertained with engaging content. To address this reality, we have reimagined how we approach working with our clients. The key question clients are asking is ‘How do we create meaningful brand interactions with digital advertising?’ We work back with our clients from there, rather than simply talking numbers. The campaigns we create and the results we achieve benefit tremendously from starting the conversation the right way,” said Tim Ringel, who joined Reprise in January 2017 as Global CEO and will continue to lead the newly unified agency, in partnership with long-term Reprise executive and Global COO Craig Ellis.
The new global brand includes a full corporate identity refresh, including a new logo, website, and visual assets, all of which complement the agency’s new positioning for the combined services.