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IPG Mediabrands Malaysia launches media buying platform Pasar Media

IPG Mediabrands has launched Pasar Media, a one-stop-shop for all media buys, to serve the SME market in Malaysia.

The platform created by IPG Mediabrands, and Ansible, its mobile and technology arm, provides an easy-to-use online platform for advertisers to buy media space. The platform provides quick access to all media options and ancillary services, with an aim to provide fast and efficient real-time booking, and support the advertising needs of the local SME.

Speaking about the launch of the platform at this juncture, CEO of IPG Mediabrands, Bala Pomaleh said, “The time is ripe for a service such as this, especially for the SME market. Advertisers are able to take advantage of our special rates and discounts with media owners which we pass on to the advertiser. Meaning the cost of buying media becomes extremely affordable, which is a typical barrier to entry for most SMEs when they are looking at advertising options.”

The initial phase of the launch sees the print partners on board, with NSTP (Harian Metro, Berita Harian & NST), Sin Chew & MSME as partners. This one-stop-shop of all media on the Pasar Media platform will thus provide SMEs with a wide variety of options, given their strong requirement of print advertising. The next phase will see TV, radio, OOH and digital media options follow suit to provide a full service of all media options.

The platform claims to offers a minimalist and straightforward view on what is required from the advertiser, from the point of selection of media options, to booking, and finally with execution, supporting SMEs end-to-end with artwork creation guidelines that makes the process simple and supports users through the media buy journey.