AccorHotels recently appointed iProspect, Dentsu Aegis Network’s digital performance agency, as Global Media Agency of Record to drive their off and online media buying and performance strategies globally.
Beginning June 1, 2017 the three-year agency partnership will see iProspect manage the integration of AccorHotels’ brand and performance campaigns across paid social, display, programmatic as well as offline channels to accelerate the hotel’s ambitious growth strategy across multiple key regions.
Under a defined global structure, Singapore has been chosen as one of the six robust regional hubs where iProspect will manage all AccorHotels’ digital and offline media buying. Led by a main hub headquartered in Paris, the five other regional hubs – Toronto, Sao Paolo, Warsaw, Cape Town and Dubai, will also be supported by 15 local markets.
Romain Roulleau, E-Commerce and Digital Services Director of AccorHotels, said, “Our major advertising communication challenges on digital and offline, will lead us to develop innovative formats and operations that aim to create original and bold campaigns, in order to increase significantly the attractiveness and the proximity of the group’s brands and of our digital platform.”
“It isn’t about digital vs. TV or brand vs performance. It is about consumers and their ever evolving preferences. AccorHotels understands that that consumers use multiple channels to reach their decisions and only by aligning their message will they reach the right consumer with the optimum effect. For AccorHotels to entrust iProspect with its global media buying, encapsulates how iProspect’s data-led approach to end to end performance marketing is transforming our clients’ businesses,” shares Ruth Stubbs, Global President of iProspect.
Joanna Catalano, CEO of iProspect Asia Pacific, said, “AccorHotels understands and places the consumer journey at the core of its marketing and communications. In a competitive and ever-changing vertical, they value the power of data to differentiate. Given their ambitious plans for brand and geographic growth, we are privileged to partner with them as they continue to expand their Asia footprint.”