iProspect has appointed Mark Fagan as Asia Pacific MD. As per a company statement, reporting to CEO, Ruth Stubbs, Mr Fagan will be responsible for driving the strategic direction of the business across 14 markets, with a focus on initiating wide product diversification in the region.
Prior to making the move to Asia, Mr Fagan had been in post as iProspect UK’s Chief Performance Officer since March 2013. He joined the company in September 2011 to take the role of Head of Performance Media UK. Working with Ben Wood, then UK MD, Mr Fagan helped create dedicated product teams working across all bought, owned and earned media and was integral in the expansion of iProspect’s services, moving from a traditional search marketing offering to launching 12 new product areas, an initiative that has since rolled out globally.
Mr Fagan is joined in the APAC office by former UK Head of New Business & Marketing Brandon Smith. Now taking the role of iProspect’s APAC Director of New Business & Marketing, Mr Smith’s dual role will see him responsible for driving the organisation’s new business strategy and growth in the region, as well as raising iProspect’s profile and reinforcing its brand positioning.
“I’m absolutely delighted that Mark and Brandon have joined iProspect’s APAC operation. As senior members of the management team in the UK, they excelled at growing and promoting the business, in addition to championing innovative work practices as the medium of search evolved. They will be fantastic additions to our Asia Pacific team,” said Ben Wood, Global President of iProspect.
“I am thrilled to be leading iProspect’s biggest growth market and look forward to driving the strategic direction of the business. Globally, iProspect is evolving from an organisation focused on science and analytics to one with creativity at its core. This evolution, which is driven by changes in consumer behaviour online, commands significant change in our product offering,” added Mr Fagan.
“I’m hugely excited to join iProspect Asia Pacific and look forward to working with Ruth and Mark to take iProspect to the next stage in its evolution in Performance Marketing,” said Mr Smith.