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iProspect Taiwan strengthens executive profile

To grow the business in Taiwan market, iProspect Taiwan, the digital performance agency, has appointed Shawn Liu as the new business director. Liu has an extensive experience in driving business growth for various agencies. She comes from iPropects sister agency wwwins Isobar Taiwan, where Liu was handling a similar role.

The agency has been bolstering its executive team to be able to offer its local clients more cutting edge service and solutions. Recently iProspect Taiwan had also appointed Jonathan Huang as Data & Technology director.

Commenting on the new appointments, Carrie Tsai, general manager of iProspect Taiwan, said, “iProspect already had the cutting-edge know-how, technology and tools of search marketing, and now we are further powered by these excellent talents. I am highly confident that we have the expertise to provide the most professional and complete services to marketers and assist them in maximizing their brands’ business result.”

Liu has nearly 10 years of experience and a strong track record in the arena of digital and Internet marketing. Not only is she familiar with client management, business development and integrated digital media strategy and planning, Liu is also a pioneer in search marketing. She was one of the team members that established the service model for paid search and search engine optimization (SEO) during her tenure with wwwins Isobar Taiwan.