Shangri-La Hotels & Resorts has appoints iProspect Hong Kong as its Global SEM/SEO Agency. The agency will be handling the SEM and SEO activities for the hotel chain at both corporate and individual hotel level. With this appointment, Shangri-La is planning to strengthen its presence in Search as a medium to better its sales.
iProspect is expected to improve the Search performance for the hotel chain. Michael Leong, director of corporate digital marketing for the Shangri-La Hotels & Resorts, said, “After evaluating the proposals from various agencies, we are happy to partner with iProspect Hong Kong for our global SEM and SEO initiatives. iProspect Hong Kong’s experience and insights in the hospitality industry, together with its detailed strategies in SEO and SEM at both corporate and hotel levels, made it stand out amongst the competition.”
Leong expects that iProspect will help take the brand to the next level in Search in the coming months. Currently Shangri-La operates 73 properties in total and continues to expand its presence worldwide. Talking about the new deal, Antony Yiu, MD of iProspect Hong Kong, added, “Our office is excited to have the opportunity to work with such a highly reputable international hotel brand. We are confident that with our experience in the hospitality industry, we will be able to raise the bar of the SEM/SEO performance for Shangri-La Hotels & Resorts.”