Integrated media intelligence, insights and content marketing business, Isentia, has appointed Evelyn Kwong as Marketing Manager in Asia, reinforcing the business’ commitment to the region. Effective from September 2017, Ms Kwong will lead Isentia’s marketing campaigns in Asia, a key growth market for the business.
Ms Kwong has more than four years’ experience in marketing communications across a variety of roles with different technology vendors. Prior to her promotion at Isentia, Ms Kwong was in charge of driving Isentia’s brand visibility through both inbound and outbound marketing tactics, including the production of customer newsletters and sponsored content.
“I am excited to continue bringing to life the Isentia brand and demonstrating how our unique data intelligence solution can make a marked difference to clients’ business strategy. From a marketing perspective, I am eager to share our new brand narrative and work on co-branded assets powered by real-time intelligence,” said Ms Kwong.
Richard Spencer, CMO, Isentia, said, “Evelyn has been a prominent fixture in Isentia’s business in Asia. As we continue to grow our presence in Asia and roll out new products, we believe Evelyn will play a key role in driving Isentia’s new brand narrative and focus on relevant and actionable insights.”