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Isobar expands to Vietnam with Emerald

Ashish Bhasin, CEO Southeast Asia, Aegis Media

Isobar, the digital communications agency within the Aegis Media group, has entered Vietnam, one of the fastest growing digital markets, by appointing Emerald Digital Marketing as its official affiliate in Vietnam. Emerald provides full digital marketing services from consulting, strategic planning, digital creative production, social media, community management, SEM and ORM to integrated digital communication campaigns.

The partnership will be handled by VS Mani GM of Aegis Media Vietnam, who is also responsible for pushing growth in the market by investing right and bring global standards of service for the agency’s clients in Vietnam. Commenting on the affiliation, Ashish Bhasin, chairman India & CEO South East Asia, Aegis Media said, “We are delighted to appoint Emerald as Isobar’s official affiliate in Vietnam. Isobar is a leading digital agency globally and together with Emerald’s strong digital leadership in Vietnam, we hope to revolutionize this hugely important and fast growing market.”

Founded in 2009, Emerald has grown rapidly to become one of the top digital agencies in Vietnam, with a strong client list including Heineken, Samsung, BMW, Air France, Rhoto, Holcim, Ajinomoto, Kaspersky and many others. Denise Thi, MD of Emerald Digital Marketing added, “Since the early days of Emerald we have pursued the unconventional, self-upgraded our expertise and professionalism and aimed at a level of international practice. The partnership with Isobar is a great landmark in our business from which Emerald is empowered to invigorate our service excellence to a global merit standard. That definitely benefits mutual clients of Isobar and Emerald.”

With this appointment, Aegis Media will expand its presence in Vietnam considerably. It’s other agency, Carat already handles clients like Nokia, General Motors, Adidas, Philips and Total in Vietnam.