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Isobar names APAC Chief Jean Lin as Global CEO

Dentsu Aegis Network has elevated Jean Lin, Global Chief Strategy Officer & CEO of Isobar Asia Pacific to the role of Global CEO Isobar, with immediate effect, assuming responsibility for the Isobar network globally. Ms Lin will lead the network from Shanghai.

Ms Lin’s promotion follows the appointment of Mark Cranmer to the role of Chairman of Isobar. In his role as Chairman of Isobar, Mr Cranmer will support Ms Lin in the first months of her role, ensuring continuity and a smooth transition. He has decided to then step down from the leadership of Isobar and he will leave the company at the end of June 2014.

“Jean is one of our most talented leaders and I am delighted to appoint her to the role of Global CEO Isobar. Jean’s appointment is the natural next step, having made stunning progress in developing her own business, and then Isobar, across Taiwan, China and the Asia Pacific region. Under Jean’s leadership in Asia Pacific Isobar has become one of the most awarded digital agencies. Jean will bring her own creative talent, integrity and energy to the role and I know has ambitious plans for Isobar going forward,” said Jerry Buhlmann, CEO Dentsu Aegis Network.

“Under Mark’s leadership, Isobar’s entrepreneurial spirit has helped the business evolve significantly to become a truly global and collaborative digital agency without borders. With the depth of our digital technology, coupled with our consultative skills, Isobar is poised to leap forward in the post digital world. I am thrilled to have the opportunity to build on our success and drive Isobar forward globally,” commented Ms Lin.

“After five years, with the business going from strength to strength, I’ve decided that now is the right time for me to hand over the reins to Jean. Jean has always been a visionary and pioneering leader, and having played a pivotal role in the Isobar leadership team, there is no one better placed to take the agency to the next level. It’s been a fantastic journey working with such committed and passionate people at Isobar, and previously at iProspect, and I feel fortunate to have played my part in growing Isobar into the global, digital agency it is today,” Mr Cranmer added.

“I am pleased that Mark will be staying as Chairman of Isobar to ensure a smooth transition to Jean, before he leaves the business at the end of June 2014. Mark has served the company brilliantly for five years and made an enormous contribution to many parts of the business, not least in building Isobar into the competitive network within Dentsu Aegis Network that it is today. We wish Mark all the best for the future,” added Mr Buhlmann.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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