Jack in the Box Worldwide (JITB) walked away with the top honour – Agency of the Year (Independent), at Socialathon India 2015.
The jurors screened over 250 entries and 81 shortlists, and Jack in the Box emerged as the independent agency with the largest number of winning entries. JITB won six entries across 35 entries which were awarded at Socialathon 2015.
JITB’s much celebrated FabAlley – The Naked Stand-Up: #Unfollow gathered three metals at Socialathon. It earned two Golds for Best Use of Social Nomenclature and Engaging the Brand Advocate, and a Bronze for Best Use of Social Media in a larger campaign.
JITB also collected three metals HUL’s Be Beautiful – Silver in the category of Creating and Managing Social Communities, Gold in Creation of Engagement Platform, and Silver in Engaging Brand Advocate.