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Japan is Twitter’s strongest market: eMarketer

Twitter’s largest audience comes from the island country Japan, as it reached a total of 25.1 million people, according to eMarketer’s latest forecast. In total, Twitter accounts for 47.3 per cent of the country’s social network user base.

When compared to Facebook, eMarketer’s data shows that Twitter has a larger following in Japan, used by an estimated 40.0 per cent of social network users there. Twitter’s user base grew in Japan in the aftermath of the 2011 earthquake and tsunami. eMarketer’s report shows that Japan already has solid mobile social network user penetration, which will reach 36.9 per cent of all internet users this year.

However, the data also pointed that Japan has the lowest internet penetration in Asia Pacific due to its slightly older population. Only 51 per cent of internet users in Japan will use social networks regularly this year, compared with 71.5 per cent for the region overall.

“Japan continues to be one of the strongest markets for Twitter. The tendency to engage in self-effacing behavior is common in the country, and Twitter allows users to engage in social media without drawing attention to themselves. Privacy and anonymity are important to Japanese internet users,” said Cindy Liu, eMarketer forecasting analyst.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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