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Japan wins Grand Prix for Mobile Lions; Australia gets 9 metals

Japan’s The Family Way campaign by DENTSU Y&R, Tokyo for Recruit Lifestyle won the Grand Prix in the Mobile Lions category at the Cannes Lions International Festival of Creativity. The campaign also bagged a Gold and Silver Lion in the same category.

Overall, the region picked up 18 metals out of 68 given for Mobile Lions. Australia led the tally with nine metals, followed by Japan with four metals, China with two, and New Zealand and Singapore with one each.

The list of APAC winners are:

Title Client Entrant / Agency Country Prize
THE FAMILY WAY RECRUIT LIFESTYLE CO., LTD. DENTSU Y&R, Tokyo JAPAN Grand Prix
THE FAMILY WAY RECRUIT LIFESTYLE CO., LTD. DENTSU Y&R, Tokyo JAPAN Gold Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Gold Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Gold Lion
THE FAMILY WAY RECRUIT LIFESTYLE CO., LTD. DENTSU Y&R, Tokyo JAPAN Silver  Lion
SNAPLICATIONS MCDONALD’S AUSTRALIA VML, Sydney AUSTRALIA Silver  Lion
SNAPLICATIONS MCDONALD’S AUSTRALIA VML, Sydney AUSTRALIA Silver  Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
YASMIN’S SEX-ED REVOLUTION BAYER PHD, Shanghai CHINA Silver  Lion
HUNGERITHM MARS CHOCOLATE AUSTRALIA CLEMENGER BBDO MELBOURNE AUSTRALIA Silver  Lion
QQ ALERT: HOPE NEVER DIES QQ TENCENT, Shenzhen CHINA Bronze Lion
TINYMOS – THE WORLD’S SMARTEST ASTROPHOTOGRAPHY CAMERA TINYMOS PRIVATE LIMITED Y&R SINGAPORE SINGAPORE Bronze Lion
THROUGH THE DARK GOOGLE R/GA SYDNEY AUSTRALIA Bronze Lion
AAMI SMARTPLATES SUNCORP OGILVY AUSTRAILIA, Melbourne AUSTRALIA Bronze Lion
GLICODE EZAKI GLICO COMPANY, LIMITED DENTSU INC., Tokyo / GOOGLE, Tokyo JAPAN Bronze Lion
GO BALLS OUT TESTICULAR CANCER NEW ZEALAND FCB NEW ZEALAND, Auckland NEW ZEALAND Bronze Lion
SNAPLICATIONS MCDONALD’S AUSTRALIA VML, Sydney AUSTRALIA Bronze Lion
SNAPLICATIONS MCDONALD’S AUSTRALIA VML, Sydney AUSTRALIA Bronze Lion
Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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