What’s On

Jeff Rohrs, VP, Marketing Research & Education Group at ExactTarget

“An overwhelming 77 percent of all consumers surveyed prefer to receive promotional messages from companies via email compared to five percent who prefer text messages and four percent who prefer Facebook. Email is also one of the most utilized apps on every smartphone — right up there with the phone, text messaging and the browser itself.”

–in his article Email Turns 30 in All Things D