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Joyee Biswas to join Facebook as Head of APAC Sports Partnerships

Joyee Biswas will be joining Facebook as Head of APAC Sports Partnerships. He will report to Dan Reed, Facebook Head of Global Sports Partnerships.

“I am delighted to share that I will be soon starting at Facebook as the Head of APAC Sports Partnerships. In this role I will manage partnerships with APAC-based leagues, teams, athletes and sports media across all Facebook-owned platforms. Facebook provides a new-age experience in bringing compelling content and storytelling to the sports community. I am very excited to be part of this thrilling journey and look forward to collaborating with partners across the industry to help them achieve their business goals on these platforms,” he said in a Facebook post.

In this role, Mr Biswas will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebook’s suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus.

Mr Biswas will start in late May. With 15 years of experience in the media industry, Mr Biswas is ideally suited to help us strengthen our relationships with the sports industry in APAC. He most recently served as ESPN’s head of Southeast Asia, APAC.

Prior to ESPN, Mr Biswas was the managing director for Eleven Sports Network in Asia. His resume also includes overseeing sports content for Singtel TV, as well as content acquisition and management for Fox International Channels and ESPN Star Sports for multiple linear and non-linear channels in key Asian territories.

His background in broadcasting in particular will be invaluable as we continue to partner with broadcasters to help them reach new audiences, experiment with new forms of production and monetise their content.