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JWT names Matt Eastwood Global Chief Creative Officer

JWT has appointed Matt Eastwood as its Worldwide Chief Creative Officer, a role that has been vacant since 2009 when Craig Davis had exited the agency. Mr Eastwood will join JWT in mid-July and report to Gustavo Martinez, Global President, JWT.

Mr Eastwood joins JWT from DDB, where he was Chief Creative Officer, New York. He has overseen some of the most innovative, recognisable and awarded creative projects in advertising today, including the iconic ‘Yeah, that kind of rich’ work for the New York Lottery and last year’s highly awarded ‘Hashtag Killer’ campaign for WATERisLIFE, as well as work for Hertz and McDonald’s. His career has spanned numerous agencies, specialties and countries, including Australia, the UK and the US. Mr Eastwood has been a judge at many prestigious industry awards shows including The One Show, Cannes Lions, London International Advertising Awards, ADC New York, Radio Mercury Awards, MADC (Melbourne Art Directors Club), Axis (New Zealand Print/TV Awards), New York Festivals and more.

Having spent three years at DDB earlier in his career, Mr Eastwood rejoined DDB Australia in 2006 as National Creative Director and Vice Chairman. He then joined DDB New York in 2010 as Chief Creative Officer.

“Matt Eastwood has everything I have been looking for in a global creative partner. He is a highly awarded creative with an international sensibility, living life as a New Yorker. He is respected by clients and knows how to build global brands. Matt joins JWT at a truly pivotal time in our history. Our 150th anniversary, a year in which we as a network are recommitting to creating pioneering work. I am thrilled to welcome a fellow global citizen and look forward to our future together making new history at JWT,” stated Mr Martinez.

“Joining JWT, with its long history of creating some of the world’s most iconic campaigns, is an incredible honour. But joining them as the company hits its 150th anniversary and sets out to define the next chapter in its history is an opportunity I simply could not pass up. Working alongside Gustavo, someone I’ve long admired, is the icing on the cake,” added Mr Eastwood.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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