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JWT Singapore launches ‘Breaking Free’ campaign for Nikon

JWT Singapore has created ‘Breaking Free’, an online campaign to highlight the features of the Nikon D750 DSLR FX camera. The campaign allows people to watch a group of Korean breakdancers from nine different perspectives in a high-energy film shot with the D750 itself.

Dutch film director Joris Bulstra used nine D750 cameras to shoot Morning of Owl, a South Korean breakdancing crew, from various angles, capturing different parts of the dance sequences. Viewers can click on different camera icons on the video to watch the action from a different angle and perspective.

“With the explosion of great online content and the ability for anyone to express themselves more freely today, we wanted to demonstrate how this camera could empower and inspire people to do more. By putting it in the hands of these dancers, the result was both illustrative and entertaining,” said Jared Kang, Senior Art Director of JWT Singapore.

The film aired on Nikon Asia Pacific’s YouTube channel on December 12 and was filmed on location in Amsterdam.

“We are proud to showcase the D750 in such an innovative and engaging manner, which naturally brings out the camera’s ease of mobility, cutting-edge image quality, and distinctive features.” said Garland Mak, Deputy General Manager of International Marketing Division Imaging Group, Nikon Singapore Pte Ltd.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.