To drive future growth in the country, AD2ONE has promoted Kate Tilden as commercial director in Australia. This new role will see her build and strengthen business partnerships that will continue the company’s solid sales growth at a time when there is strong interest in advertising representation from major digital content providers.
Tilden takes up her new post from her earlier role as Southern States sales manager for AD2ONE, which she served for the last three years with good results. “We’re showing how a personalised approach to sales can create effective campaigns for advertisers and provide high yield results for publishers,” said Tilden, as she plans to put more focus on the personalised approach to building client relationships.
Tilden’s appointment is part of AD2ONE’ growth strategy; the company has added three additional resources in New South Wales and Victoria across their sales and business development teams. In her new role Tilden’s time will be split between its Sydney and Melbourne offices, reporting to AD2ONE’s group managing directors Julian Miall and Grant Allaway in London.
The Australian business for AD2ONE represents websites, mobile sites and online video publishers with millions of unique users across a variety of digital properties including Skype, wotif.com, Optus Zoo, Ticketmaster, All Recipes and Coles Online. AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.