KFC China, working with McCann Worldgroup Shanghai, has launched Mojito Girl, a non-alcoholic cocktail specially created to appeal to Chinese youth this summer.
McCann Shanghai has partnered with well-known Japanese director, Tsuyoshi Taniyama to produce the video ad. The team has also invited Xing Lu (Ruka), who is popular amongst Chinese youth, to star in the film.
“Every cocktail has its own personality. Hence, we have created this cute and chic character who exudes a little bit of playfulness and goofiness,” said Sally Lee, Group Creative Director of McCann Shanghai.
KFC China and McCann Worldgroup Shanghai constantly explore new and innovative ways to communicate with their audience. This summer, they have decided to use the ‘Stream of Consciousness’ technique to portray the thoughts and feelings, which run through the mind of a Generation Z girl, with a focus on how they can have a great time without consuming alcohol.
“This campaign was a bold move for us as this was the first time we are using a different approach and tonality to speak to our audience. The campaign has generated great social buzz across various social media platforms. We are extremely pleased with McCann Worldgroup Shanghai and hope to work closely with the team to develop more innovative ways to communicate with our audience,” said Jasmine Yang, Senior Marketing Director of KFC.
The campaign will run on digital platforms, including WeChat and Weibo, throughout the summer.