Sime Darby Property Berhad has concluded its three-way pitch and selected Kingdom Digital as its agency-of-record for digital creative duties. This appointment was effective from September 1, 2017.
Kingdom Digital will be responsible for the creative ideation and execution of online ad campaigns for a large portfolio of Sime Darby Property townships across Klang Valley and Negeri Sembilan. The scope also includes developing display ads and electronic direct mailers for all new property launches, products and seasonal campaigns.
“Agility is so important when managing a diverse digital portfolio so we were looking for an agency that could create and enhance digital creatives and copies within a short turnaround time. More importantly, we were looking for one that delivers strategic communication consistently to elevate our brand presence, drive awareness of our township developments, as well as improve our overall digital marketing performance. Kingdom Digital ticked all these boxes and more during their pitch presentation,” said Clare Kenny Tipton, Chief Marketing & Sales Officer at Sime Darby Property.
“We’re extremely excited to be working with Sime Darby Property. This win is a testament to our team’s capabilities and further solidify our position as digital agency in the industry. We look forward to supporting Sime Darby Property on creating impactful presence in the digital sphere through our expertise of strategy planning and creative execution across multiple platforms,” said Ryan Ong, Managing Partner at Kingdom Digital.