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Komli launches ‘Play’ in SEA

To help brands take their television campaigns online Komli Media, one of the leading digital media technology solution provider in the region, has launched its proprietary video advertising solution Komli Play in Southeast Asia. The launch of Komli Play aligns with the company’s strategic vision to extend its leading technology platforms and ad solutions to SEA under its parent brand.

Commenting on the launch of Komli Play, Akshay Garg, Co-Founder and MD for Komli SEA said, “We are very excited to introduce the Komli brand in SEA. Komli Play is the first product that we are launching in the region after closing the acquisition of Admax. In line with our commitment to become the partner of choice for leading marketers, agencies and publishers in Southeast Asia, we will be introducing other products and solutions to this market during the year”. He is also looking forward to make Komli the partner of choice for its clients.

In fact digital agency Media Contacts Philippines has already partnered with Komli for Komli Play and has implemented the solution for one of its leading FMCG client. Talking about the results from this implementation Kaye Enriquez – group head / Insights and Analytics manager, Media Contacts Philippines added “We’re delighted to be a launch partner for Komli Play in SEA. Given Komli’s quality media network and value driven CPM model, our campaign for a leading FMCG client exceeded our expectations and KPIs”.

E-marketer expects online video ad spending to grow more than three fold in the next three years, to US$7.1 billion by 2015. According to a new Nielsen report, Asian countries rank amongst the top globally for online video usage. In this fast developing space, Komli looks to offer brands a highly engaging and measurable experience reaching 90m monthly unique users in SEA and 150m across APAC through this cross-platform video solution. The company claims that Komli Play is the only video network providing customised full screen video ad units with multiple engagement opportunities and pre, mid and post roll all on one schedule.  The solution also offers optimisation capabilities to campaign metrics and best-in-class reporting.

Matt Sutton, senior director for Media Products at Komli SEA said “Advertiser demand for distributing TVC assets online in SEA is extremely high but growth has been somewhat restricted by the lack of high quality supply.  With 2 billion monthly available impressions through SEA’s most trusted local media network, we are bringing together high quality, brand-safe local media environments and best of breed technology solutions from Komli”.

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