What’s On

KRDS launches a World Cup of hashtags with ‘Second World Cup’

As the FIFA World Cup kicks off on June 12 in Brazil’s football stadiums, another competition has already kickstarted on social networks: the one that opposes players and participating countries through hashtags, followers and Twitter mentions.

Social media agency KRDS has leveraged the occasion and launched ‘Second World Cup’, an immersive website for both desktop and mobile, allowing users to discover what players and teams are the most talked about on Twitter during the event.

Users are invited to take part in the ‘Second World Cup’ by participating to virtual confrontations which oppose teams on the social network. This means that participants have to tweet to help their team win and improve its position in the final ranking of the hashtags’ World Cup.

Second World Cup 1

‘Second World Cup’ does not just reveal the number of tweets which are related to the event on Twitter; it also gives users the opportunity to follow the evolution of tweets mentioning a team or a player in real time. The more the team / player are mentioned on the social network, the bigger the bubble which represents them becomes, as the number of sent tweets directly affects the size of the picture, and thus the final ranking.

A ‘battle’ section contains a calendar of each of the games and will allow users to take part to tweet matches happening between two teams in real time. The winner of the virtual game (the one who will have received the most mentions on Twitter) will be unveiled after each ‘battle’.

Second World Cup 2

Finally, the website also gives access to the teams’ and the players’ cloakrooms. This includes a social hub showcasing mentions on all social networks, along with the Twitter stats of the day, a ranking of the top 40 Twitter users who are the most assiduous for each team, a detailed information sheet on each player/participating country as well as the most important historical World Cup facts.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.