LAB, The Boutique Consulting Group, acquires ScrewTheBox (STBX Studios), a studio that currently provides cinematic video and photography services to brands such as BMW, IWC, Bvlgari, Esquire, Singapore Airlines, Red Bull Europe, Mini Cooper, Estee Lauder, Converse, VANS and Burberry to name a few.
ScrewTheBox has been in the market for over seven years and is known to be daring and edgy with a strong following. With this acquisition, LAB will be preserving ScrewTheBox core values under LAB Studio.
Aliff Zulkifli, founder of ScrewTheBox, has been appointed to be the Managing Director of LAB Studio to lead this entity under LAB Group, working closely with Dato’ Andrew Yong, Group Executive Director of LAB Group, to deliver the most innovative cinematic experiences for brands.
“LAB Group is a very progressive and innovative consulting group. They work very closely with their clients as if they are equal partners, which in turn, produces exceptional results. Within the group, the synergy between various entities will allow LAB Studio to provide a more complete service offering. With regards to culture, we are a perfect fit. I am extremely excited to be part of the group and given the opportunity to lead LAB Studio,” said Mr Zulkifli.
“This strategic acquisition is to re-enforce LAB Studio’s boutique position in the market. LAB Studio has always thrived on providing innovative cinematic solutions and will continue to do so with great leadership. I am extremely pleased to have Aliff on board, with his immense experience in this field, I believe that Aliff will be able to bring LAB Studio to the next level and assist brands in communicating more effectively to their desired market,” said Mr Yong.
LAB Group is a Boutique Consulting Group; providing a range of Management Consulting services with expertise in brand, strategy, activation, cinematics, digital, public relations, displays and properties.