Beauty and health brand LAC Taut is looking to digital to strengthen its connection with its audiences and enhance its brand presence. The mandate to lead the brand’s digital strategy has been awarded to Razorfish Singapore. LAC Taut was born in the heart of Asia, booming to sell more than 10 million bottles of premium collagen worldwide since launch, and now features a complete collagen product portfolio.
Bearing in mind how influential digital communications can be for beauty purchases, Razorfish Singapore is tasked to evaluate and refocus LAC Taut’s marketing efforts towards more effective digital experiences and re-engage younger audiences. Razorfish will conduct a digital audit, identifying focus areas, evaluating the business and digital landscape surrounding the brand in Singapore.
Cynthia Poa, Group CEO of ONI Global said, “LAC Taut is a brand born from imagining something no one else thought possible, Razorfish is a network creating pioneering new experiences. This makes us a great fit.”
“With this appointment, Razorfish Singapore proudly serves as a digital business consultant for LAC Taut, identifying the best digital opportunities for the brand and consumers in Singapore. Our digital audit is the first step in readying LAC Taut to deliver the best solutions for today’s digitally-savvy, connected consumer,” added Erik Hermanson, Managing Director, Razorfish Singapore and Hong Kong.