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LASELLE SG & South Korea’s Bigant Academy amongst AKQA’s Future Lions 2015

AKQA’s Future Lions, the official student awards at the Cannes Lions International Festival of Creativity in France, has two winners from Asia Pacific this year. Snaphelp for Snapchat by Yusol Shim (KyungHee University, Bigant Academy, South Korea and Treeprint for World Wide Fund for Nature (WWF) by Cheryl Seah Su Yin of the LASALLE College of the Arts, Singapore form part of the five teams that won the Future Lions this year.

AKQA has led the Future Lions program since its inception in 2005. This year, more than 1,800 students from an unprecedented 60 countries participated in the competition.

The other winning teams that were crowned include Chromebook_type for Google by Elton Rhee, Ludvig Pehrson and Louis Meyer of the Miami Ad School, San Francisco and Europe; Safe Stamp for Heineken International by Divya Seshadri and Meghan D. O’Neill, also of the Miami Ad School, San Francisco and UberFIRST-AID for Uber by Andrea Raia, Andrea Zanino, PierpaoloBivio and Francesco Sguinzi of the Fondazione Accademia di Comunicazione, Italy.

Berghs School of Communication was named Future Lions ‘School of the Year’ with more shortlisted finalists than any other school in the world. This is the second year in a row that Berghs achieved this honour.

The Future Lions ceremony was hosted by Rei Inamoto, AKQA Chief Creative Officer, who presented each winning team with the limited 10th Anniversary edition of the Future Lions trophy.

“The up-and-coming generation has unprecedented power to shape the future, as this year’s Future Lions winners demonstrate. These students boldly made their move with ideas that have limitless potential for both brands and the public,” said Mr Inamoto.

In celebration of the competition’s focus on creativity and innovation, AKQA’s official partner is Google. Torsten Schuppe, Google’s Director, Brand and Consumer Marketing EMEA presented the ‘School of the Year’ trophy.

“Future Lions provides a platform for innovative, unexpected ideas by encouraging students to create without boundaries. Google is honoured to be part of Future Lions, and we’re eager to watch as these winners make their next move,” added Mr Torsten.

Now in its tenth year, the annual Future Lions competition challenges students to connect an audience of their choosing to a product or service from a global brand in a way that wasn’t possible three years ago. There are no rules in terms of media or technology, and no specifics around product, service, or target audience. The 2015 theme, ‘Make Your Move’, encouraged students to think ahead and create ideas that shape the future.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.