If you are looking to get some unique marketing tips from the mobile marketing experts in the field, then sign up for the MMA pre-conference workshops on April 23, 2012. The workshops hosted by the Mobile Marketing Association (MMA) will have experts talking about selling mobile advertising, mobile marketing strategies, and tactics to target the right consumers. It is the perfect way to kick off the annual Mobile Marketing Association Forum 2012.
“The fully-interactive workshops will give participants the opportunity to learn the ins and outs of mobile marketing, first-hand, from some of the best practitioners in the industry. They are perfect for people looking to explore mobile marketing a little deeper, or who want to broaden their understanding of the field,” said Rohit Dadwal, Managing Director, Mobile Marketing Association APAC. The workshops will have two key sessions on ‘Selling Mobile Advertising’, and ‘Insights Into Mobile Marketing Strategies and Tactics for Effectively Targeting Today’s Consumers’.
In ‘Selling Mobile Advertising’ you can hear Craig Law-Smith strategy and business development director, Amobee and Barney Loehnis, head, digital, Asia Pacific, Ogilvy & Mather talk about key strategies to consider in order to attract new revenue through mobile advertising sales, and the unique selling benefits of mobile. In the second session, sponsored by POYNT, global leader in the mobile local search and advertising space, you can learn about strategic insights and tactics on what is working and what is not working in mobile marketing across marketing sectors. This workshop includes presentations, case studies, and an interactive breakout session. The workshop keynote will be delivered by Hanis Harun, Global Executive Director, Consumer Insights and Innovation (Telecom), Nielsen, and other parts of the workshop will be run by Alex Burke, Managing Director, Asia Pacific, Tigerspike, Jason Chiu, Chief Executive Officer, Cherrypicks and Margaret Glover-Campbell, Senior Vice President, Marketing and External Relations, Poynt.
The MMA Forum is an annual event that will run from 23-25 April 2012 at the Grand Hyatt Singapore. Held for the fourth time in Singapore, the event is the Asian iteration of the Mobile Marketing Association’s renowned Forums that bring together the best and brightest in the mobile marketing and advertising industry.