LEWIS, the global integrated communications brand, has released its APAC 2020 大湾区 (da wan qu) plan to expand the Asian network significantly by function and geography. This includes the creation of eight new offices and three new digital hubs in Shanghai, Singapore and Sydney. Specifically, the roles include heads of search, analytics, paid media and content creation in addition to account servicing functions at all levels. All roles are expected to be filled no later than July 31, 2020.
“We plan to grow our regional presence significantly,” said Jen Wu, North APAC 2020 Controller. “China is internationalising rapidly and LEWIS is there to help clients develop their revenues in global markets. I’m in the lucky position to invest $3M in our proposition in the Greater China Region.”
“In addition to scaling our operations, my goal is to expand our creative and digital services,” said Emma Jenkins, South APAC 2020 Controller. “There’s a tremendous amount of talent throughout South-East Asia in particular and our investment will enable us to tap into and unleash it for the benefit of clients.”
“APAC is maturing rapidly to adopt a leadership position globally,” said Scott Pettet, SVP Asia. “LEWIS has three major advantages over the holding companies; Firstly, we’re a unitary brand; We have no legacy infrastructure to dismantle and we have more investment funding available than most competitors.”
“The 2020 plan will see LEWIS grow at a rate faster than almost any agency in the region,” added Mr Pettet. “An ambitous plan requires talented, driven people to realise it and that’s what we’re looking for now – right the way across the region.”
The company has had a string of recent new client wins including brands such as Bosch, Destination New South Wales, Digital Realty, Ferrero, Robert Half, Social Bakers, Sophos and Tourism Australia.