LEWIS, the global integrated communications business, has been appointed as the regional social media Agency of Record for global technology company Epson in Southeast Asia, following a competitive pitch in March.
As the incumbent social media agency for Epson Singapore, LEWIS’ remit will be extended to include content creation, management and optimisation of Epson’s SEA social media platforms. LEWIS will also spearhead regional campaigns and activities to drive a consistent brand identity and voice for Epson on its SEA social media platforms .
With a presence in Southeast Asia spanning over 35 years, Epson creates and delivers technology solutions for businesses and consumers, from commercial to industrial inkjet printers to 3LCD projectors, smart glasses and industrial robots. Today, the company continues to exceed customer expectations with its wide range of high-precision, energy-efficient products. Epson is also focused on creating solutions that enable a sustainable society in its drive towards realising United Nations’ Sustainable Development Goals.
Alvin Tan, Regional Director, Marketing & Supply Chain Support Division for Epson said, “Southeast Asia is a region with immense growth potential, and it is crucial that Epson finds the right partner to help communicate our innovations in inkjet, visual communications, wearables and robotics. The results that LEWIS has delivered for Epson Singapore are testament to its integrated digital and social expertise. LEWIS has also demonstrated strategic thinking and ability in executing regional social activities and campaign with local relevance and appropriate cultural nuances.”
Fairil Yeo, VP for Transformation, LEWIS APAC said, “Having a strong regional social media presence is key for global brands looking to stay relevant and competitive in the local markets they operate in. We are very honoured to have this opportunity to represent Epson not just in Singapore, but also regionally. We are confident that this will prove to be a pivotal step in our partnership to elevate the Epson brand and drive growth in the region.”