After its groundbreaking campaign ‘Let’s Get Real’, Libresse Malaysia is back again, this time with a new campaign focused on how Libresse CurveFit pantyliners are made to fit women’s everyday moments.
As agency of record, BBDO Malaysia was tasked with finding a creative way to encourage women to user liners daily. Instead of going down the conventional route of ‘educating’ consumers using experts and testimonials, BBDO chose to tap into real, everyday moments in women’s lives to trigger awareness.
Three short clips were made, each focusing on those everyday moments such as being out under the hot sun, packing for a trip and working out in the gym. Following the Let’s Get Real campaign, these clips carry the signature cheeky tone for a sense of continuity and stronger brand affinity.
“We’re still championing the message of Let’s Get Real. This time, by demonstrating everyday real situations women find themselves in, we show how Libresse CurveFit liners fit in these little moments to help ease our user’s day. We hope our audience finds the content as relatable as we do,” said Verene Lee, Senior Brand Manager of Libresse Malaysia.
The BBDO team led by Farrah Harith-McPherson includes VJ Anand, Lee Tak Shune, Jules Yap, Niamh Spurr, Lila Talitha, Hugo Pacheco and Khalida Kamaludin.