April 18, 2014 marks a milestone for LinkedIn as the professional social networking platform crossed 300 million members globally. While more than half of these members come from outside of the US, India is LinkedIn’s second largest market globally.
The increased focus on mobile has also poised the network to make a mobile announcement later in the year, where mobile accounts for more than 50 per cent of LinkedIn’s global traffic. Already, its members in markets such as Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom use LinkedIn more on their mobile devices than on their desktop computers. “Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile,” stated Deep Nishar, SVP, Products & User Experience at LinkedIn.
Mr Nishar also remarked that the network is focussed on creating economic opportunity for every one of the 3.3 billion people in the global workforce. “To get there, we are delivering personalised experiences built around members and their identity, network and knowledge. This strategic shift has come to life through our content products such as Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare,” he said.