What’s On

LinkedIn crosses 50 million users in Asia Pacific

  • Nine countries have more than a million members each – India (24+ million), Australia (5+ million), China (4+ million), Indonesia, the Philippines (2+ million each), Japan, Singapore, Malaysia & New Zealand (1+ million each)
  • In Southeast Asia, our member base jumped more than 50% to reach 9+ million,: Hari Krishnan, LinkedIn

Professional social networking has become all important for professionals in the APAC region. The fact becomes more evident as LinkedIn, the dominant player in the space, crosses the 50 million members’ milestone. LinkedIn had hit 50 million users worldwide in 2009. In APAC, nine countries in the region have more than a million members each – India (24+ million), Australia (5+ million), China (4+ million), Indonesia and the Philippines (2+ million each) and finally Japan, Singapore, Malaysia and New Zealand (1+ million each).

“It’s remarkable that our member base across the region has nearly tripled in a span of less than three years. Last year, we welcomed 7+ million new members in India, while 2+ million new members joined our network in Australia and New Zealand. In Southeast Asia, our member base jumped more than 50% to reach 9+ million,” commented Hari Krishnan, Managing Director, Asia Pacific & Japan at LinkedIn in the official announcement.

LinkedIn has taken various steps to keep pushing its growth curve globally and in the region. Some of the steps also included focussing on its services such as offering multiple languages in the Asia region, augmenting content for the site to offer more than just ‘connections’ to steps such as opening of Singapore office in 2011, setting up of base in other key markets of the region and so on. LinkedIn also took its mobile offer seriously and in 2014, China is on the LinkedIn agenda in a significant way.

At present, LinkedIn members in the region represent a broad cross-section of industries across the APAC region. In particular, the top five industries on LinkedIn are IT & Services, Telecommunications, Oil & Energy, Banking & Financial Services and Hospitality. As the region increasingly consolidates its position as a key driver in the global economy, our aim is to help professionals and businesses here become even more successful at what they do. Whether it’s expanding professional connections, tapping critical talent or marketing their brands and winning new businesses, we are excited to be able to help connect the dots and create economic opportunities for everyone.

In his comment, Mr Krishnan also said, “Diversity is a defining characteristic of this region, and it’s something we continue to address. For example, members can now choose between six Asian languages when engaging in professional conversations on LinkedIn, in addition to English. To enrich the professional knowledge available to our members, we also recently added to the growing list of Asia-based influencers. These influencers include Tony Fernandes (Group CEO, AirAsia), David Thodey (CEO & Executive Director, Telstra), Kiran Mazumdar-Shaw (Chairman & Managing Director, Biocon) and Nobuyuki Idei (Founder & CEO, Quantum Leaps, and Former Chairman & CEO, Sony).”

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.