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LinkedIn sharpens China focus; appoints digital veteran to lead efforts

LinkedIn is looking to up its presence, and the role it plays for professionals, in China. The social networking platform for professionals is hoping to better understand how it can serve its members and clients in the marketplace that has already hit the tipping point in digital. In a crucial step that would allow it to achieve this, LinkedIn has appointed Derek Shen in the newly created role of President, LinkedIn China.
Mr Shen, who has already taken charge of his new role, is working directly with LinkedIn CEO, Jeff Weiner.
In a press statement, LinkedIn informed, “LinkedIn has more than four million members in China today. With such a wide range of features and services available on the site, we’re focussed on getting it right for our members and clients. Derek Shen’s extensive experience in the China internet space positions him well to lead our efforts to explore what makes the most sense for LinkedIn, our members and clients in China.”
Mr Shen’s experience is the digital domain has seen him work with the big brands and with new companies. Not only has he worked with companies such as Google, Yahoo and Lowermybills.com but also donned the Founder and CEO hat in his venture – Nuomi.com, a player in the e-commerce space in China. It may be recalled that in August 2013, Beijing-based Baidu agreed to buy about 59 per cent of the operator of Nuomi.com from Renren Inc.
LinkedIn looks to tap on this combination of digital and China market experience that Mr Shen brings to the table to augment its presence in the market. “Ultimately, we hope to be able to help create economic opportunities for professionals in the country, including matching talented individuals with job and business prospects,” LinkedIn said in the press statement

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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