Lotame, the independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In APAC, Evgeny Popov has been named Vice President, Data Solutions, APAC. Additionally, Gaurav Seth has been elevated to Managing Director, India. In EMEA, Lotame has named Alison Harding, Vice President, Data Solutions, EMEA.
“Evgeny, Gaurav and Alison are some of the brightest minds in advertising technology today. They’ve done tremendous work in their current roles at Lotame, and we know they’ll continue their success and help the company build on its rapid growth. We’re fortunate to have them on board,” said Andy Monfried, Founder and CEO of Lotame.
Mr Popov, Mr Seth and Ms Harding will serve pivotal roles in helping Lotame expand its growth in their given regions, as well as globally. They’ll also help scale Lotame’s Data Exchange (LDX) via data acquisition deals and strategic partnerships.
“With so much emphasis on the impact that data can have on campaign performance, targeting and analytics, it’s easy to see why the quality of data matters. In APAC and EMEA, we deliver data segments that exceed industry on-target benchmarks and improve targeting, insights and analytics. The markets are reacting to what we can provide,” added Mr Monfried.
A foremost data advocate for Lotame in APAC, Mr Popov was also promoted to Vice President following a successful two-year stint as Senior Director of Data Solutions, APAC — where he played a key role in the company’s growth in the region, doubling revenue. Beyond his work with Lotame, Mr Popov served as Senior Director and Lead Organizer in Australia and Singapore for AdTech Meetup, and has also served as Co-Chairman of Marketing & Ad Technology for IAB Singapore and Ad Tech Advisory Council in Sydney.
“I look forward to helping Lotame achieve greater penetration into the important and fast-paced APAC market. As a leader in data management, we’re well-placed to help companies in APAC leverage data to make better, faster, and more insightful marketing, product, and business decisions. I’m delighted to be able to help grow Lotame’s presence in this dynamic region,” said Mr Popov.
Mr Seth joined Lotame in 2015 as the company’s India Country Manager, and has been a key part of helping Lotame grow exponentially within the market. Seth has been an industry veteran in digital advertising and has spent the last eight years in the data management space alone.
“India is one of the most exciting markets in digital advertising today. Our growth here has been substantial and is driven by the localization of our DMP. We have partnerships with key telcos that are delivering tremendous value to advertisers,” said Mr Seth.
Ms Harding was promoted to Vice President following a three-year stint as Head of Data Sales EMEA for Lotame — where she presided over impressive revenue and business growth throughout the region. In addition to over 20 years of experience in sales management across different categories of business including mobile, desktop and publishing, Ms Harding has served in a variety of leadership roles at companies such as Amobee, Clickbrokers and Northcliffe.
“It’s great to be part of such a forward-thinking company as Lotame. Each day, we’re trying to bring new solutions to help clients better understand their consumers and deliver next-level campaign performance. I’m really excited to continue helping the company expand its footprint around the world, and especially here in EMEA,” said Ms Harding.