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Love, Bonito appoints Tealium & POSSIBLE for data-driven mktg

Tealium, the real-time customer data solutions and enterprise tag management, has partnered with creative agency POSSIBLE to deliver optimal data-driven marketing efficiency for Love, Bonito; Singapore’s home-grown fashion retailers.

The first joint project for Tealium and Possible will combine smart data management and digital consultancy to help the retailer extend its reach across multiple markets.

Already an award-winning fashion brand in Singapore, Love, Bonito has rapidly progressed from up-and-coming blog shop to multi-national retailer. With a strong online business and social following, Love, Bonito has become increasingly aware of its expanding omnichannel presence and the need to unify data operations so that targeting accuracy can be enhanced. Its decision to work with Tealium comes after a rigorous search, overseen by POSSIBLE, for a solution with advanced real-time data consolidation capacity.

“POSSIBLE is leading the global market drive for smarter digital marketing based on data-driven analytics and a single customer view, so joining forces with a data specialist like Tealium is an exciting move that will enable us to better realize our ambitions. By combining our creative design capability and strong focus on generating results with Tealium’s platform, we are confident the partnership will propel Love, Bonito to new heights,” said Gerard Lim, Managing Director, POSSIBLE, Singapore.

The partnership will leverage Tealium’s Universal Data Hub to gather Love, Bonito’s consumer insights in one place; allowing the retailer to strategise more effectively reduce time to market while minimizing labor and costs.

Zak Agus, Regional Sales Director, South East Asia, Tealium commented, “We are delighted to be working with POSSIBLE to enable Love, Bonito to enhance the efficacy and impact of its marketing. By amalgamating its data and increasing its understanding of consumer habits, needs, and tastes, Love, Bonito will be able to optimize spend and target messages with minute precision — reaching the right individuals at the ideal moment to capture their interest, and improve results.”