What’s On

M&C Saatchi wins Mobile Gold Lion; Silvers to Colenso BBDO & Cheil Worldwide

Of the 57 Mobile Lions awarded at the 62nd edition of the Cannes Lions International Festival of Creativity, nine Lions have made their way to agencies in the Asia Pacific region.

Of these Australia has won a Gold for it work done for Optus, entry titled ‘Clever Buoy’.

Colenso BBDO Auckland and Cheil Worldwide have won a Silver each for Mars and Samsung Electronics.

The details of the winning entries from the region are:

Title Advertiser Entrant / Agency Country Prize
Cardboard Google Google Mountain View USA Grand Prix
Clever Buoy Optus M&C Saatchi Sydney Australia Gold Lion
Found Mars Colenso BBDO Auckland New Zealand Silver  Lion
Look At Me Samsung Electronics Cheil Worldwide Seoul South Korea Silver  Lion
Smart Sentry Maxis Berhad Ogilvy & Mather Group Hong Kong Hong Kong Bronze Lion
Look At Me Samsung Electronics Cheil Worldwide Seoul South Korea Bronze Lion
Haruhi Hunting Sankyo Planning Party Tokyo Japan Bronze Lion
Pro Vision Oakley GPY&R Melbourne Australia Bronze Lion
S Korean N Korean Translator Dream Touch For All Cheil Worldwide Seoul / Pengtai Seoul South Korea Bronze Lion
Nzdronie Tourism New Zealand WhybinTBWA Group Sydney Australia Bronze Lion

Google Mountain View has won the Grand Prix for Google ‘Cardboard’ – an idea that almost rendered the technology invisible in order to allow the experience to seem natural. Jury President Joanna Monteiro, VP Creative Director, FCB Brazil said that it had made virtual reality far more accessible. “The jury believed that this is a game-changer since it democratizes VR. Cardboard costs about $20 and will allow brands to engage many more consumers, offering them a different level of experience.”

Google Cardboard

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.