Of the 57 Mobile Lions awarded at the 62nd edition of the Cannes Lions International Festival of Creativity, nine Lions have made their way to agencies in the Asia Pacific region.
Of these Australia has won a Gold for it work done for Optus, entry titled ‘Clever Buoy’.
Colenso BBDO Auckland and Cheil Worldwide have won a Silver each for Mars and Samsung Electronics.
The details of the winning entries from the region are:
|Title||Advertiser||Entrant / Agency||Country||Prize|
|Cardboard||Google Mountain View||USA||Grand Prix|
|Clever Buoy||Optus||M&C Saatchi Sydney||Australia||Gold Lion|
|Found||Mars||Colenso BBDO Auckland||New Zealand||Silver Lion|
|Look At Me||Samsung Electronics||Cheil Worldwide Seoul||South Korea||Silver Lion|
|Smart Sentry||Maxis Berhad||Ogilvy & Mather Group Hong Kong||Hong Kong||Bronze Lion|
|Look At Me||Samsung Electronics||Cheil Worldwide Seoul||South Korea||Bronze Lion|
|Haruhi Hunting||Sankyo Planning||Party Tokyo||Japan||Bronze Lion|
|Pro Vision||Oakley||GPY&R Melbourne||Australia||Bronze Lion|
|S Korean N Korean Translator||Dream Touch For All||Cheil Worldwide Seoul / Pengtai Seoul||South Korea||Bronze Lion|
|Nzdronie||Tourism New Zealand||WhybinTBWA Group Sydney||Australia||Bronze Lion|
Google Mountain View has won the Grand Prix for Google ‘Cardboard’ – an idea that almost rendered the technology invisible in order to allow the experience to seem natural. Jury President Joanna Monteiro, VP Creative Director, FCB Brazil said that it had made virtual reality far more accessible. “The jury believed that this is a game-changer since it democratizes VR. Cardboard costs about $20 and will allow brands to engage many more consumers, offering them a different level of experience.”