IPG Mediabrands Malaysia, the global media arm of Interpublic Group, has appointed Mahesh Reddy Voncha as Head of Performance for Reprise.
In this role, Mr Voncha will spearhead digital initiatives within IPG Mediabrands’s full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results.
Commenting on the appointment, Chief Executive Officer, Bala Pomaleh said, “Mahesh has a deep understanding of the digital marketing ecosystem, and is able to implement this knowledge with a pinch of creativity to get desired digital results for clients. This is a positive step forward for Reprise, as we see him lead the team to drive digital performance strategies across our portfolio of clients.”
Mr Voncha was previously a Digital Marketing Operations Director at Consider iProspect, building the team, and handling up to 40 clients, including HSBC, IKEA, Legoland, Sunway Group and AIG.
“There has been a huge surge in digital spending in South East Asia, and Reprise is poised to act as transformational, and not just transactional partners to brands. This role within Reprise amplifies my aspiration to bring value at scale to the industry, team & businesses in years to come,” said Mr Voncha.
This appointment further builds the leadership capabilities and significant digital presence of IPG Mediabrands.