Mastercard has appointed McCann Worldgroup as its regional agency of record to maintain and optimise their 25 web properties across Asia Pacific. As Mastercard’s global and regional lead creative agency, McCann Worldgroup was recently awarded the business, which moves after 13 years with another digital network.
The account will be handled by MRM//McCann, working within a fully integrated McCann Worldgroup team, dedicated to the Mastercard client. The team is based out of Singapore and covers Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Taiwan, Thailand and Vietnam.
Dominic Koh, Vice President, Head of Consumer Marketing, MasterCard Asia Pacific commented, “The time has gone for separate dedicated digital agencies. Integration is paramount to execute with speed and agility at scale. The decision to consolidate allows the markets to respond quickly to local market needs”
“We are very proud of this win as it marks an important step in fulfilling our mission of being Singapore’s leading integrated agency for the digital age,” said Nick Handel, CEO, McCann Worldgroup Singapore.
Alexandra Baker, Mastercard Regional Business Director, McCann Worldgroup APAC, added, “This win allows us to combine brand and customer experience teams in a single, dedicated client solution. It’s a fantastic testament to the digital capabilities of MRM//McCann, as well as a huge vote of confidence in McCann, and a relationship which goes back over 20 years.”