Mastercard will launch Masterpass for Pizza Hut’s mobile-ordering application. Consumers in Japan will now be able to order their pizzas safely and seamlessly when they make a purchase via their mobile devices. The announcement is part of the partnership between Mastercard and Pizza Hut, which sees the integration of Masterpass, the digital payments solution by Mastercard, into Pizza Hut’s mobile-ordering application.
Catering to Japan’s increasingly time-pressed consumers, the integration secures, simplifies and speeds up the ordering process by allowing consumers to safely store credit card information, as well as delivery addresses, in their Masterpass account.
“Customers deserve, and demand, a fast, accessible and secure ordering experience with Pizza Hut. Core to our digital transformation journey is the ability to make it easier for customers to engage, and transact with Pizza Hut. Now with a simple verification using biometric or password, customers can complete an order in the Pizza Hut mobile application in 3 clicks. No more hassle with keying in credit card details, removing friction from the ordering experience,” said Vipul Chawla, Managing Director of Pizza Hut Restaurants Asia Pacific.
Nandan Mer, Division President for Japan, Mastercard, said, “In markets as technologically advanced as Japan’s, consumers constantly seek newer, fresher ways to interact with their favorite brands. Our collaboration with like-minded brands such as Pizza Hut reflects our ongoing commitment to innovating future-forward digital payments that address consumer needs and elevate the transaction experience.”
“Our latest research found that convenience and the availability of applications that simplify the payments process are key reasons why Japanese consumers shop via their mobile phones. By building on these insights, we enable pizza lovers to enjoy their favorite pizzas without the hassle of repeatedly keying in your payment and delivery information. I’m confident that our partnership will strengthen our business in the region as we work to serve a world beyond cash,” he added.