Essence, a data-driven global agency has announced that the team members and clients of its sister agency, Maxus, will join Essence in Korea. This is part of GroupM’s global reorganization, which is expanding the capabilities and reach of Essence — and merging MEC and Maxus in other markets. The transition of Maxus to Essence in Korea will be complete by the end of the year, with the migration of a 15-person team.
Jay Lee, currently Business Director of Maxus Korea, will switch into the same role at Essence, where he will lead the agency’s expansion into the market and offer clients a compelling, data-led full-service media proposition. The role will be in effect by January 1, 2018.
Christian Juhl, global CEO of Essence commented, “Korea is incredibly important to many of our biggest global clients. We’re excited to expand our localized services to those seeking support in the market. Jay has done an impeccable job managing client business in Korea. He shares Essence’s values for putting data at the center of everything we do for clients in order to offer ultimate accountability.”
“The opening of a Korea office marks another special milestone for Essence in Asia-Pacific,” said Kyoko Matsushita, APAC CEO of Essence. “Localization is essential in the region which is not one market but many distinct geographies, cultures and media marketplaces; this furthers our localization to best serve advertisers seeking brand growth with Asian consumers”, added Matsushita.