M&C Saatchi Worldwide is strengthening its presence in India with the acquisition of the agency, Scarecrow. Mumbai will be M&C Saatchi’s second office in India; its first foray being Delhi with the acquisition of February in 2014.
Set up by three founders: Manish Bhatt, Raghu Bhatt and Arunava Sengupta in 2010, Scarecrow is an Indian independent agency with more than 100 staff and an extensive roster of brands on AOR (agency on record), across categories including Viacom 18, Capital First, Emami, Future Generali, Zee Learn, Alcon Novartis, SebaMed (USV Pharma), Lactalis, Radio City, VTP, Mahindra, Business Standard, arthimpact, Anchor Panasonic, Reliance Capital and more.
The new entity will be called M&C Saatchi Scarecrow and will continue to be led by its three founders.
M&C Saatchi founder, Lord Maurice Saatchi said, “When I look at Scarecrow’s story over the last 8 years and what has been achieved, of course, it reminds me of the story of M&C Saatchi itself. It’s a story of hard work, determination and dedication. What they have achieved is truly remarkable. They are the embodiment of the founding Saatchi philosophy that nothing is impossible. And an individual acting alone or almost single-handed can make, what seems highly improbable, in fact happen. This is why, to welcome Scarecrow to the federation of like-minded, like-thinking entrepreneurs, that is the M&C Saatchi network, is a most important occasion for the company and for me. I’m sure Scarecrow M&C Saatchi will develop into the jewel in our crown and this is a historic start for a great new partnership.”
In a statement, Worldwide CEO, Moray MacLennan said, “Our strategy is simple, find top talent in key markets and give it the freedom, responsibility and backing to flourish. Brutal Simplicity of Thought and an entrepreneurial spirit have been the key to M&C Saatchi outperforming the market. They are what clients both want and need. It was relatively easy to identify India as a key market, it was more challenging to find the right talent. In Scarecrow, we have found this and wish them all the best.”
Stated Morewood, “We’re delighted to welcome Scarecrow as partners into the M&C Saatchi Asia group. Manish, Raghu, Arunava and the whole team will add fantastic strategic and creative strength in India and across the whole region.”
In a joint statement, the three founders of Scarecrow said: “We are very happy with this partnership. It’s no secret that in the past few years, we have had many suitors. But after meeting Moray MacLennan, David Kershaw and Jeremy Sinclair in London, we were clear that M&C Saatchi is the perfect partner for Scarecrow. Why? Because they have entrepreneurship in their blood. The culture of M&C Saatchi, that sprung from the personalities of the brothers themselves – irreverence, low tolerance for jargon, challenging the established order and the history of many larger-than-life campaigns – are qualities we identify with. Also, they have fantastic capabilities in sport, entertainment and mobile – which are personal interest areas. And yes, they are great people. We are confident that Scarecrow and its employees will gain from this move, in terms of training opportunities and exposure to new areas.”