mCarbon, a mobile Value Added Service (VAS) provider in India, has entered into strategic technology partnership with telecom service provider Tata DOCOMO. Under this partnership mCarbon will provide technological support for Tata DOCOMO’s caller ring back tone (CRBT) service.
With mCarbon’s CRBT service in place DOCOMO can provide its subscribers interesting ring back tones on their phones based on the offerings they opt for. With this application in place the telecom operator can use this service as a tool to promote latest and hit songs and attract users to change its earlier ring back tone (RBT) to new one. The corporate clients of DOCOMO can also tie-up with the operator to play their corporate tune on their employee’s numbers on a Time-based service plan.
Elaborating on the need for this tie up, Rishi Mohan Malhotra, head VAS, Tata DOCOMO said, “In this day and age, operators are looking at innovative ways to deliver services and every innovation comes with a price tag. Having said that, if the innovation is smartly tagged to an intuitive technology then it becomes a win-win situation for both the VAS partner and the operator. Our partnership with mCarbon has assured good returns on investment and hence we’re very confident of a successful launch in these 4 circles.”
In fact mCarbon is not just deploying an application, but also offering an end-to-end solution. The company will provide service management with every deployment of CRBT. “We see our CRBT & RRBT solution supporting Tata DOCOMO with its unique features like service through multiple mediums i.e. IVR, SMS, USSD or Web or Client (Channel99) and facilitate DOCOMO to offer unique and innovative services to its subscribers. Our CRBT platform will ensure efficient delivery of music & audio content and rich, compelling information and entertainment to their subscribers”, said Brij Mohan Mahendru, co-founder & director – Technology, mCarbon Tech Innovation Pvt. Ltd.
The company claims that this will enable Tata DOCOMO to achieve a rapid return on investment as well as benefit from its extensive experience of running CRBT services across rapidly growing markets globally. mCarbon is live with CRBT in 4 circles Kolkata, UP East, Bihar and Rest of West Bengal.
Rajesh Razdan, co-founder and director, mCarbon, remarked, “Since its inception mCarbon has been working with leading service providers to take cutting-edge value added services to customers across the globe. Our association with Tata DOCOMO will enable us to use our extensive experience in the CRBT space for the benefit of their customers.” mCarbon already has an existing relation with DOCOMO for products like Channel99, Campaign Manager, Name Tunes, Start Stop – Try IVR. In fact through this partnership mCarbon, and Tata DOCOMO enter into a long-term and strategic relationship in the technology space.