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McCann China Appoints Chief Creative Officer

McCann China announced today the appointment of a Chief Creative Officer, Yinbo Ma, who will join the agency in August.

Taking up a new role, based in Shanghai, Yinbo will report to Emily Chang, CEO, McCann Worldgroup China, and will be responsible for leading McCann’s creative teams across Beijing, Shanghai and Guangzhou.

His career has seen him working on numerous global brands including Heineken, Sprite, Audi, Samsung, Johnnie Walker and Google, winning over 50 industry awards including Cannes Lions, D&AD and One Show, in categories spanning from Film to Mobile.

Emily Chang, CEO, McCann Worldgroup China said, “I am delighted to have Yinbo joining our China family. McCann’s global mantra – ‘creativity is the only way to survive’ – has never been more true in China’s highly competitive market, so having one of Campaign Brief Asia’s highest ranked Creatives join our team is very exciting.”

“Every year the McCann network produces really inspiring work that pushes the industry ahead. Their China leadership team, headed by Emily Chang, is really open to brave ideas. Combined with their strong client list, I see so much potential to create exciting, world-class work as we help brands earn a meaningful role in people’s lives”, said Yinbo.

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