On the back of significant growth across both McCann and MRM//McCann, and to further its mission of being the most creatively-effective marketing services company, McCann Worldgroup Singapore has hired creative duo Angie Featherstone and Eirma Webster, as Group Creative Directors.
With over 30 years of collective experience gained from the likes of TBWA, Ogilvy and Batey Ads, Ms Featherstone and Ms Webster have been successful creative partners since joining forces at BBH 11 years ago. The duo joins McCann from Leo Burnett, where they were responsible for helping launch SK-II’s global #changedestiny platform, starring China-born celebrity Tang Wei. Ms Webster and Ms Featherstone have also delivered award-winning and business-impacting work across leading brands including Citibank, DBS, NTUC Income, Bloomberg, Unilever, British Airways, Levi’s, IKEA, Singapore Tourism Board and Abbott.
The team joins McCann with a remit to drive the agency’s expanded relationship on Mastercard, as well as to partner with existing creative directors, Dante Abelarde, MRM//McCann and Alfred Wee, McCann, in leading the charge to enhance the collective creative output of McCann Worldgroup Singapore.
Nick Handel, CEO, McCann Worldgroup Singapore said, “Angie and Eirma represent one of the leading home-grown creative teams in Singapore. With their track-record in delivering world class, multi-channel creative solutions and their highly collaborative working styles, I’m convinced that we have the leadership team which will help us continue to deliver on our promise of creating meaningful roles for brands and meaningful relationships with customers.”