- Mcommerce is growing at 26.5% this year
- In APAC, South Korea has the third-highest digital buyer penetration among internet users
- Penetration of digital buyers will reach 78.9 per cent of internet users in 2019
South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate. In total, this will account for 37.5 per cent of retail ecommerce sales and 4.2 per cent of total retail sales in the country.
The report also highlighted that while there was a growth of 11 per cent in retail ecommerce and 1.8 per cent growth in total retail sales, mcommerce is growing far faster than sales on digital as a whole or retail as a whole at 26.5 per cent this year.
In APAC, South Korea has the third-highest digital buyer penetration among internet users currently as it comes after Japan and Australia. In terms of digital buyer population in the region by absolute numbers, it is the fourth largest in APAC, coming after China, India and Japan.
According to the report, just under three-quarters of internet users in the country will make at least one retail purchase via digital in 2015. The number of digital buyers is growing slowly, and penetration will reach 78.9 per cent of internet users in 2019, the data highlighted.
The report also estimates that retail ecommerce sales in South Korea are the third-largest, after China and Japan. In terms of a percentage of total retail sales, South Korea is second right behind China.