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MediaMath expands Asia operations with launch of South Korea office

MediaMath has launched its operations in South Korea in order to support brands and agencies in the region. MediaMath has appointed Wishmedia as its official reseller in South Korea, as the region continues to adopt programmatic marketing as the way to leverage data and advanced digital technologies.

South Korea saw a programmatic spend of USD 237 million in 2014 and the country is poised to be the biggest real-time bidding market by 2018. As MediaMath’s 43rd country of operation, the venture signifies the company’s commitment to the Asia Pacific region, following launches in India, Singapore, Tokyo and Australia over the past three years.

“We are really excited about our launch in South Korea. This is an exciting juncture both for MediaMath and the digital advertising industry here. Marketers will now have the opportunity to experience truly thought-leading, best-in-class global technology, which we believe will truly change the face of marketing here. And for MediaMath, it allows us to thank the clients we have in the market by showing a deeper commitment to the region. We believe Wishmedia is the ideal partner as they share our philosophy, believe in our vision and have the experience to lead the way here in South Korea,” commented Rahul Vasudev, Managing Director of MediaMath, Asia Pacific.

Wishmedia has been appointed as the official reseller of MediaMath’s programmatic platform in South Korea. Wishmedia will be responsible for all sales outreach as well as the end-to-end management of campaigns for MediaMath’s client base in South Korea.

Lee Kyungkoo (Richard), CEO of Wishmedia, said, “Working with over 4,000 advertisers globally, MediaMath has consistently empowered marketers with the ability to connect with their consumers through a robust and reliant platform. Leveraging our deep partner and client network, we are excited to implement MediaMath’s solutions in South Korea and advance the digital marketing landscape in this market, while supporting MediaMath’s goal of delivering intelligent marketing solutions across the globe.”

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