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Meiji Seika renews digital contract with KRDS Singapore

Snack food brand Meiji Seika has renewed its contract for the Singapore market with the digital agency, KRDS Singapore. The digital agency commenced work on revamping the website since February 2016, and began posting content on its digital channels from April 2016. The creative agency on record for Meiji Seika Singapore is Asatsu-DK Singapore.

Since the contract began, KRDS Singapore and Asatsu-DK Singapore have assisted Meiji Seika Singapore with various social media campaigns and content on its digital channels including engaging GIFs, videos and posts. During the period of one year, their fan base on Facebook grew 40 per cent from April 2016.

Commenting on the renewal, Preetham Venkky, Director at KRDS Singapore said, “We are quite excited to continue working with Asatsu-DK Singapore on the Meiji Seika Singapore account. It’s a really fun brand. We want to ensure that we express their fun spirit and continue to engage their regular consumers, whilst attracting new ones. We look forward to extending the playfulness and nostalgia to their existing digital channels once again.”

Oh Kah Lock, Sales and Marketing Director at Meiji Seika Singapore said: “We would like to continue to harness on the digital expertise of KRDS to enable us to engage with our consumers in the digital arena.”