To lead the company’s marketing, advertising, and branding efforts globally, Millennial Media has appointed Mollie Spilman as executive vice president and chief marketing officer. Spilman is joining Millennial Media from Yahoo! where she served as the CMO. This is a newly created job role within Millennial Media, a mobile advertising and data company, that will enable the company to rapidly grow in the popular mobile marketing space.
Paul Palmieri, president and CEO, Millennial Media said, “A rapid consumer shift to mobile has brought about a once-in-a-generation opportunity, and Mollie’s vision and strategic approach will play an essential role in defining the future of mobile advertising and allowing Millennial Media to grow our leadership position in the space.”
Spilman was chosen to handle this job because of her strong background in marketing and digital space. “Mollie has a proven track record of developing and executing successful marketing strategies that deliver results,” commented Palmieri She will be based out of Millennial Media’s Baltimore headquarters and will report to Palmieri.
Before Yahoo!, Spilman has also served as chief sales & marketing officer of Advertising.com, president and CEO of Three Stage Media, CEO of Tidal TV (now Videology) and has held other senior positions at media companies including Time Warner, Meredith Corporation, Discovery Networks and Phase2Media.“Mobile monetization and the App Economy are changing the current media landscape as we know it. Millennial Media is at the centre of this shift, and I look forward to helping the company drive the industry forward,” said Spilman.