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Millennial Media launches operations in Japan

Millennial Media, the independent mobile advertising and data platform, has entered the Japanese market by setting up the office in Tokyo. The company has appointed industry veteran John Greiner as the managing director of Japan.

Talking about this expansion, Mollie Spilman, EVP, Global Sales & Marketing, Millennial Media, said, “Following the opening of our Singapore office in 2011, expanding into Japan was a natural progression as we look to continue working with brands, agencies and developers across Asia. Our scale, innovative rich media capabilities and industry-leading data asset will allow us to bring a premium mobile advertising solution to the Japanese market.”

As the Japan MD, Greiner will lead all operations and be responsible for building relationships with developers and publishers, and working with premium brands and agencies to help them execute effective mobile advertising campaigns. “Japan is an incredibly advanced and robust mobile market, and there is a tremendous opportunity for brands to reach and engage consumers over mobile devices. Millennial Media has the technology and infrastructure in place to bring a unique, premium offering to the region, and we will be looking to immediately capitalize and generate scale,” he said.

Most recently Greiner was the president of MonkeyPaw Games, and brings over 18 years of experience in the Japanese market. With the opening of the Japanese office, Millennial Media now has presence in three of APAC’s growing markets including Singapore, Japan, and Indonesia.