Mindshare Greater China and GroupM Hong Kong have appointed Caroline Chan to lead the Hong Kong office for Mindshare. She takes over from Paul Gibbins who has led the office for four years and moves on to lead a large regional business for Mindshare based in Bangkok.
Ms Chan has been no stranger to the organisation, having been in the GroupM network for six years. Ms Chan has built a stellar reputation in the Hong Kong and Asia-Pacific markets. She led Maxus Hong Kong for four years and transformed the agency from a traditional media agency to an integrated team winning industry recognition and strong business growth. She then took up a role in GroupM Sports and Entertainment driving big brand integrations across markets in Asia.
The Mindshare Hong Kong team including Deputy Leads Marc Fong and Raymond Leung have had a great start to the year with the successful defense of several key businesses including IKEA, L’Oréal Hong Kong (where the agency also consolidated the Search business in a separate pitch), Kentac (The Hong Kong sub-distributor for Twentieth Century Fox Film) and Hong Kong Tourism Board.
Melanie Lo, GroupM HK, CEO was delighted that Caroline was ready to come back into the management team in HK and said, “In recent years, Mindshare Hong Kong had made a lot of changes in talent profile and structure, such as setting up of Future Adaptive Specialist (FAST) team bringing excellence to performance marketing. A leader like Caroline with her width of experience is perfectly placed to build on these strong foundations.”
Ms Chan added, “I strongly believe that the global and regional vision for Mindshare is exactly what clients are looking for. The fact that the Hong Kong operation is now a part of our broader Greater China team with access to a wide talent pool across our offices in China and Taiwan makes our ability to deliver even stronger. Our refreshed team structure and focus on digital will allow us to stand out in the market.”